Your research associate has compiled a list of facts presented below and as the head consultant you need to identify whether these are external opportunities external threats or neither. It includes all of your customers.
Would this be an issue if the organization didn t exist.
List of external opportunities. External factors include the environment your organization operates in its market ecosystem and all of the third parties involved. Businesses have two types of environments. External analysis opportunities and threats.
The market refers to the market sector you supply your goods or services to even if this is done on a not for profit basis. While evaluating any possibility of these external aspects many organizations use a matrix for such opportunities and threats which it compares with the likelihood of the event being affected by the organization. Differentiating between strengths weaknesses and opportunities threats is to ask this essential question.
The process of identifying monitoring and evaluating of external opportunities and threats for an organization is important to formulate strategies to utilize the available external opportunities and defend the external threats. 1 economic slow down in usa reduces wal mart revenues. Opportunities and threats are two inevitable and crucial parts of the list with detailed swot analysis examples.
Internal environments are controlled by the company and may include elements such as organizational structure and workforce. When listing opportunities consider emerging technologies availability of new materials new customer categories changing customer tastes market growth new uses for old products think about how mobile phones and even eyeglasses now double as cameras and computers new distribution or location opportunities positive changes in your competitive environment and other forces that can affect your success. The external analysis takes a look at the opportunities and threats existing in your organization s environment.
2 government regulation in different countries. External environments however exist outside of the company and are not within its range of control. Both opportunities and threats are independent from the organization.